There’s something special brewing at Sale Sharks, and it goes way beyond what happens on the pitch.

Today, we want to send a massive belated thank you to Sam Dugdale, back row bruiser for Sale, who – alongside legends Raffi Quirke and Arron Reed – sent Slammin’ Sam B a message of support. These videos aren’t just kind words… they are fuel. They lift us, they inspire us, and they remind us why rugby is more than just a sport – it’s a family.

We had the privilege of meeting Sam in the tunnel at the Northampton game. Sammy was starstruck. Dugdale could’ve walked on – but no. He stopped, gave Sammy his time, spoke with real warmth, and even offered to visit him in hospital one day. No cameras, no hype – just pure class.

That moment meant everything.

Sam Dugdale – One to Watch

Sam Dugdale is a rising star in the back row for Sale Sharks, known for his relentless work ethic, physical presence, and commitment to the team cause. A product of the Sharks’ academy system, he has developed into a powerful and dependable option in the pack – whether starting or coming off the bench, he brings intensity, control, and bite to the breakdown.

He’s the kind of player who might not always steal headlines, but Sam Dugdale does the hard graft, hits like a train, and puts his body on the line every time he wears the jersey.

In recent matches, especially in high-pressure moments, he’s stood tall – sharp, hungry, and ready for more. With each game, he proves he’s not just one to watch – he’s one to respect.

Off the pitch, his actions speak even louder. Taking the time to support Slammin’ Sam B, offering kindness without being asked, shows that the same grit he brings on the field lives in his character too.

To Sam Dugdale: Thank You, Legend

You didn’t have to send that message – but you did. And that’s what makes you different. It’s not just about lifting Sammy – it’s about lifting all kids fighting their own battles. Every message, every kind word, every second of your time makes a difference that you might never fully see – but we feel it every single day.

Rugby Family: The Call Continues

We’ve now had messages from legends like Ollie Lawrence, Finn Russell, Danny Care, Jacob Jones, Shaunagh Brown, Raffi Quirke, and now Sam Dugdale.

To every rugby union and rugby league player reading this – or anyone connected to the game:
If you’ve got 30 seconds, send a message to Slammin’ Sam B or any child facing tough times. You’ll never know how much power those words carry.

Let’s show these kids they’ve got a team behind them. Let’s prove what the rugby family really stands for. 💪🏽🏉

“The measure of a person isn’t what they do when the crowd is watching, but how they show up when no one expects it.”

#SlamminSamB #SamDugdale #SaleSharks #RugbyVsCancer #RugbyFamily #ChildhoodCancerAwareness #SupportSammy #WarriorMode #BackRowPower #TeamSlamminSam #NeverFightAlone #RugbyInspires #InvestecChampionsCup #RugbyBrotherhood

Sharks on a Journey – Just Like Our Sammy

Against Toulouse in the Investec Champions Cup, despite the result, the Sharks played with absolute fire. You could feel it in every carry, every tackle, every moment. This team is on a journey – and so is our Sammy.

Watching Alex Sanderson post-match, it was written all over his face – pride, pain, belief. That belief isn’t misplaced. The culture being built at Sale is something special – strong, humble, and rooted in brotherhood.

It mirrors what we’re trying to build here, too. A movement of strength, resilience, and unshakable support.

So from one journey to another – thank you, Sale Sharks. And thank you, Sam Dugdale. You’re all helping carry Sam through the fight of his life, and we’ll never forget it.

This is more than rugby. This is heart. This is family. This is Slammin’ Sam B. 🛡️💙